Business to Business Gifts is a Great Way to Start a Positive Presence With Your Clients

Promotional products are also used in politics to promote candidates and causes. Also companies used them as incentive gift for their employees. Examples of promotional items include pens, pencils, t-shirts, caps, key chains, umbrellas, jackets, mints, Etc. The collection of certain types of promotional items is a popular hobby.

A survey of 180 college students at five U.S. universities revealed that promotional products are indeed influential and appreciated. The 95% of the students surveyed mentioned appreciation at having received the items, and 85% named an imprinted item in their immediate possession or at their home. Eighty-three percent of respondents said that promotional products would motivate them in one or more of the following ways: respond to a survey, enter a contest, purchase a product or service, patronize a business or donate to a charity.

Another survey conducted for Promotional Products Association International (PPAI) by LJ Market Research reveals the power of promotional products by measuring how end users respond to organizations that use promotional products as part of their marketing. A survey was conducted by interviewing business travelers at DFW Airport. More than 71% of them indicated they had received at least one promotional product in the last 12 months. The study also showed that the 76% of the respondents remembered the name of an advertiser on a promotional product they had received; compared to the 53% of their ability to recall the name of an advertiser from a print publication they had read in the past week

According to the Advertising Specialty Institute (ASI), corporations spend close to $16.9 billion a year (2004) on this type of advertising – that’s more than the 14.2 billion spent on cable TV advertising.

The fact is that recipients of promotional products do remember the advertiser’s name.

Business to business gifts is a great way to start or maintain a positive presence with your clientele. They can build brand awareness within the professional community as well as amongst the general public. The next time you launch a new product or service, try introducing it with a promotional item. Remember to choose a promotional product that represents your industry. This is very important; for example, if you have a handbag store, why not give away a customized compact mirror with your store logo.

This is more than handing out one item:
This is a puzzle with many pieces. It takes a consumer an average of 6-7 times of seeing and/or hearing your promotional message before they “get” it and take action of any kind – even saying “no thank you”. No, it’s not because your target audience is dumb, it’s because they’re constantly being targeted with ads and spam from all sorts of businesses.

You have to know your target audience. If your promotion is for teens and young adults, for example, don’t give them refrigerator magnets; they don’t usually have refrigerators!  At least not of their own yet. Give them a cool key chain or CD holder, give them something electronic, something trendy and colorful. If your target audience, are executives of a corporation, don’t give them a rubber key tag or a box cutter. Give them instead a pen or a nice writing set for their desks; give them some nice executive accessory that you know they will not be ashamed to display on their mahogany desks. And if you are really on a budget, a nice desk clock, a passport holder with your company name, logo and address, or even a nice metallic photo frame will do. No matter how wonderful and unique a promotional item is, if it’s given to the wrong target audience that has no use for it, they will have no use for you.

About the Author

Kishor Nayak is a Business Consultant working with International clients. Did you find this information useful? You can learn a lot more about how promotional products can help you here

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What is your definition of ‘living free’?

I would like a nice little home, nothing fancy, (don’t even need AC or heat), with a fire place. A chair, a table, and a bed. Some books would be nice. A nice little farm to tend, an acre or two, a hobby that can make some money so I can sell a craft for a little bit of food money and maybe a book. A cat and a dog and my privacy. Trees all around, nature’s smell in your lungs, and the noise of Earth invading your ears. Sounds nice, to me.

Being happy with the decisions I have made in my life and knowing I have been the best person that I can be.

[No-Edit IECSC] Living Earth Crafts to debut its eco-friendl

Halloween Party Ideas 2009

Halloween falls on a Saturday this year – a perfect opportunity to have a Halloween Party. Whether you are having a child’s party or adult party there are many themes and ideas that will keep your guests talking for years. Here are a few fun and easy suggestions:

Costume Party. This is nothing new, but you can put a twist on it. You can make it a Pirates and Princess party for kids or a male/female pirates party for adults. Famous people party works best for adults, with costumes available for celebrities, sports personalities, politicians, etc. If your crowd isn’t the type to put on elaborate costumes, simply ask everyone to dress in black and orange.

Non-Spooky party. Kids, especially young ones, can be scared by the darker side of Halloween. If you want a non-spooky party for kids, try a different theme like a sports party (where guests have to dress up like dancers, hockey players, football players, sumo wrestlers, etc.) Super heroes is also a fun theme. A girls’ party could be princesses and fairies. Animal costumes is another easy crowd favorite – especially if you decorate the room like a Halloween barn.

Invitations. Home made invitations are always fun and impressive. You can print photos, clip art or pictures from the internet to glue on paper. You can also cut the invitation card into silhouettes – like ghosts, pumpkins, witch hats, etc. The invitation could have something that springs out when the viewer opens it. Stickers and confetti are easy ways to decorate cards. Keep the card stock in Halloween colors like black, orange, purple or green.

Decorations. My favourite party look for Halloween is to replace all of the lights in the party room with black lights. Put black tablecloths on the tables, cover the walls with black paper or black posters. Cotton batting, spread thin to look like cobwebs, can decorate your black table cloth. Get white plastic plates so they will glow in the dark and appear to be floating on the table. For kids, Mountain Dew is a great beverage to put in clear plastic glasses, since it glows in the dark. Strings of orange lights are available at many party and dollar stores. Use these to line doorways and walls, or put them inside pumpkins instead of candles.

Food: Black and orange foods are always appropriate (such as as orange cheese, Cheetos, black licorice, chocolate, pumpkin cupcakes) as is spooky baked goods and candy. Carve out pumpkins and line them with clear plastic bags to use as chip bowls or flower centerpieces. A glowing fruit punch bowl or colored ice cubes make for fun drinks.

Music. Burn a cd ahead of time with fun Halloween and Thriller type songs. Sound effects are fun to mix in. You can often rent or buy dry ice machines or disco balls if you want to make the dance floor really “spooktacular”.

Janet writes articles and blogs for party ideas and crafts. Visit her blog at http://www.partycrafter.blogspot.com for more Halloween and party ideas.

About the Author

All about Halloween parties for kids, halloween,kids dance, gymnastics, fitness, activities, games, sports, health and nutrition. FitForAFeast.com

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